Immediate: The Story of Polaroid

“Footage in a minute!” Within the Nineteen Fifties, ’60s, and ’70s, Polaroid was the most well liked know-how firm on Earth. They have been an innovation machine that cranked out one irresistible product after one other. It was even the corporate after which Steve Jobs is alleged to have modeled Apple, and the comparability is true. Jobs’s hero, Edwin Land, Polaroid’s visionary founder, turned his 1937 storage startup right into a billion-dollar pop-culture phenomenon.
Immediate: The Story of Polaroid, a richly illustrated, behind-the-scenes have a look at the corporate, tells the story of Land’s extraordinary and beloved invention. From the introduction of Polaroid’s first immediate digital camera in 1948 to its meteoric rise and dramatic collapse into chapter 11 within the 2000s,
Immediate is each a cautionary story about tech firms that lose their edge and a exceptional story of American ingenuity. Written in a breezy, accessible tone by
New York journal senior editor Chris Bonanos, this primary book-length historical past of Polaroid additionally options colourful illustrations from Polaroid’s historical past, together with the corporate’s iconic branding and advertising and marketing efforts.