The Identification Commerce: Promoting Privateness and Fame On-line (Essential Cultural Communication, 7)

The successes and failures of an trade that claims to guard and promote our on-line identities

What does privateness imply within the digital period? As expertise more and more blurs the boundary between private and non-private, questions on who controls our information grow to be more durable and more durable to reply. Our each net view, click on, and on-line buy may be offered to anybody to retailer and use as they want. On the identical time, our on-line fame has grow to be an vital a part of our id―a type of cultural foreign money.

The Identification Commerce examines the connection between on-line visibility and privateness, and the politics of id and self-presentation within the digital age. In doing so, Nora Draper appears to be like on the revealing two-decade historical past of efforts by the patron privateness trade to offer people management over their digital picture via the sale of privateness safety and fame administration as a service.

By in-depth interviews with trade specialists, in addition to evaluation of media protection, promotional supplies, and authorities insurance policies, Draper examines how corporations have turned the safety and promotion of digital info right into a enterprise. Alongside the way in which, she additionally gives perception into how these corporations have responded to and formed the methods we take into consideration picture and fame within the digital age.

Monitoring the successes and failures of corporations claiming to regulate our digital ephemera, Draper takes us inside an trade that has commodified methods of knowledge management. This e-book is a discerning overview of the controversy round who controls our information, who buys and sells it, and the results of treating privateness as a client good.