Tom Sachs: Handmade Work

That is the primary publication to focus completely on the roughly hewn work by Tom Sachs (b. 1966), tracing his curiosity in combining cultural icons and company logos with a handcrafted aesthetic. Mining the American panorama for iconography, Sachs investigates themes of company and cultural identity–such as consumerism, branding, cultural dominance, and technological development–to discover the achievements, failures, and inherent contradictions of up to date society. Along with the essay by David Rimanelli and twenty-two plates, there’s a dialog with the artist and an in depth chronology.

Sachs’s meticulously handcrafted work depict such numerous subjects because the Reese’s sweet bar, Fanta emblem, Household Man, Air Pressure One, Krusty O’s cereal field, and the American flag; all trendy icons that doc successes and failures of the American expertise and the ambiguities and contradictions inherent in its society and tradition.